MountainTrue

MountainTrue is a grassroots environmental nonprofit that champions resilient forests, clean waters, and healthy communities in the Southern Blue Ridge Mountains. As they grew, their brand adapted to reflect their desire to be seen as a professional and trustworthy organization.

Now, after 40 years of serving Western North Carolina, MountainTrue has stepped back to take a look at their brand. We focused on what keeps them going and making a difference in their community – their people.