About Calor
Calor Creative is a design studio specializing in brand identity and website design.
In Spanish, “calor” means heat. It can be used to describe warm weather or to express someone’s enthusiasm for a subject. We like to think we combine both: bright, warm designs with a passion for learning about other people and helping them share their ideas with the world.
We believe great branding is telling your business’s story in a way that customers are eager to be a part of. We work with companies large and small to create identities that are thoughtful and built to last.
Our Process
Research
The beginning. This step involves us figuring out who you are, who your target audience is, and why you do what you do. We do this by asking questions, listening, reading, and absorbing any and all information that we can to understand your business, your industry, and your audience.
Ideation
Now that we’ve got a better picture of your business, we can start brainstorming the visual identity of your brand. In this step, we do a lot of sketching, moodboarding, concepting, and tweaking until we can present you with something that works.
Implementation
Here’s where we really see your project come to life! Once we’ve nailed down the visual direction of your brand, we start to make them into assets that you can really use to connect with your audience.