Our Values
In Spanish, “calor” means heat. It can be used to describe how it feels outside on a sunny day, or to describe someone’s enthusiasm for a subject. We like to think we combine both: bright, warm designs with an enthusiasm for learning about other people and helping them tell their stories to the world.
We believe good branding is just that - telling your story in a way that customers resonate with and are eager to be a part of.
Our Process
Research
The beginning. This step involves us figuring out who you are, who your target audience is, and why you do what you do. We do this by asking questions, listening, reading, and absorbing any and all information that we can to understand your business, your industry, and your audience.
Ideation
Now that we’ve got a better picture of your business, we can start brainstorming the visual identity of your brand. In this step, we do a lot of sketching, moodboarding, and tweaking until we can present you with something that works.
Implementation
Here’s where we really see your new brand come to life! Once we’ve nailed down the visuals of your brand, we start to make them into assets that you can really use to connect with your audience.
Our Team
Lila Jimenez
Founder + Brand Identity Designer
Lila founded Calor Creative in 2022. She has been drawing since she could hold a crayon, and her education in design at UGA made her childhood dreams a viable career. Lila specializes in brand strategy, visual branding, and illustration.
She likes to explore new places, watch cooking shows, and is in dire need of a bigger bookshelf.
Raphael Jimenez
Web Designer
Raphael joined Lila as a partner in life in 2022 and a partner in business in 2023. Formerly an electrician, he’s an excellent problem solver and has mastered attention to detail. He manages all systems and processes in the office, and is the tech wizard behind all of our web projects.
He’s an avid fisherman, super intense gamer, and a pickleball enthusiast.